Certain industries are more client-focused than others. Traditionally, non-medical home care has not been one of those more client-focused industries. My co-founders and I had very difficult ...

Adopting a client-centric culture is one way for firms to stand out from the competition, but it takes a lot of effort to put the client at the firm's center. The right strategy and approach will ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

At Insurance Marketing Agencies, we take pride in our strong, client-centric culture. The agency was founded in 1924 in Worcester. We understand that we are here to provide the highest quality ...

A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. Therefore, you’d think that firms would strive to integrate the voice of ...

At the heart of this year’s Legal Marketing Association's 2017 Southeast Conference was the importance of integrating the voice of the client in all marketing and business development efforts. The ...

The best products are often sparked as ambitious ideas that are pushed up against guardrails while barreling along the product development highway. The Fast Company Executive Board is a private, ...

Most advisors pride themselves on being sensitive to client needs and issues, and many firms strive to be professional fiduciaries by putting the needs of clients far ahead of what might be better for ...

Build a client-centric approach to exceed customer expectations, win ongoing loyalty and generate lucrative referrals. Good customer service is crucial for any travel agency. But agents who want to ...

The wealth management industry is undergoing profound change: new regulations, a shifting competitive landscape, and a rapidly evolving customer. No one knows this better than financial advisors ...

This session takes the fundamentals of customer experiences and frames them in a strategic business context. Knowing your company, customer, and competition is vital to experience-based ...