Clean beauty is no longer a niche category reserved for ingredient enthusiasts. It has become a go to approach for those who want makeup that feels as good as it looks. For people with sensitive skin, ...

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Separating Marketing From Reality The term “clean beauty” is everywhere, appearing on skincare, makeup, and haircare products ...

Caroline Igo (she/her/hers) was a wellness editor at CNET and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...

Over the last few years, the country’s biggest cosmetics retailers have leaned hard into a two-word phrase: Clean beauty. While it’s not a new concept, interest in so-called clean beauty — in which ...