Aimed at enhancing both the guest and franchisee experience, the enterprisewide deployment comes as hotel competitors enhance ...

Choice Hotels is revamping its Choice Privileges program in 2026, making it easier to earn elite status and introducing a new top-tier Titanium level. Members will benefit from lower night thresholds, ...

Choice Hotels’ adoption of AWS cloud infrastructure aims to support an intelligent and responsive business model.

Citi ThankYou Rewards is cutting transfer ratios to Choice Privileges by 25% and I Prefer Hotel Rewards by 50% on April 19. Here's what to book before the deadline.

Thank you, Allie, and good morning, everyone. In 2024, we realized a 3.3% year-over-year net increase in global rooms, including a 4.3% net increase for our more revenue-intense domestic rooms. This ...

Choice Hotels partners with AWS to deploy AI enterprise-wide, becoming the first major U.S. hospitality provider to ...

Months of negotiations about a potential merger between two of the nation’s biggest budget hotel chains have hit yet another snag. In a letter to Choice, Wyndham executives called the latest bid in ...

Never mind that its previous $7.8 billion bid was publicly spurned in October or that three other proposals have also been rejected. Suitor Choice Hotels now wants to take a new offer directly to ...

Conversion Agreement Signed with Choice's Suburban Studios Extended Stay Brand "We're so excited to announce the first contract under the newly reintroduced SOAR program and to work with franchisees ...

Choice Hotels International has inked a deal to acquire Radisson Hotel Group Americas for about $675M, including all of its franchise business, operations and intellectual property. Altogether, Choice ...

"The Wyndham Board's refusal to explore a transaction has left us with no choice but to take our proposal directly to Wyndham's shareholders," Choice Hotels said in a statement. Photo Credit: Jonathan ...

Comfort Inn is a Choice Hotels brand. Choice has dropped a hostile takeover bid for Wyndham Hotels & Resorts. Photo Credit: JHVEPhoto/Shutterstock Choice Hotels International dropped its attempted ...