In a precedential decision on August 22 2017, the Trademark Trial and Appeal Board (TTAB) in In re General Mills IP Holdings II, LLC (Serial 86757390) held that the applicant did not provide ...
Between short-lived flings and endless choices that don’t fit their lifestyle, protein seekers have been stuck playing the ...
Close your eyes and transport yourself to the cereal aisle of your grocery store: can you picture the design of a box of original Cheerios™, color and all? General Mills recently tried, and failed, to ...
In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart ...
The US Trademark Trial and Appeal Board (TTAB) has declined General Mills' bid to trademark the yellow background color on boxes of Cheerios cereal. They added, “Consumers have come to identify the ...
The Trademark Trial and Appeal Board (TTAB) recently held that General Mills did not provide sufficient evidence to support the claim that its iconic yellow cereal box had acquired sufficient ...
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