In an era where entertainment and advertising blend seamlessly across social platforms, TRNDY Social has emerged as the quiet engine driving some of the most recognizable celebrity campaigns online.

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

A single misalignment in talent procurement can erode 43% of a campaign's projected ROI before the first day of filming. When you aim to book celebrities for advertising, the margin for error is ...

Celebrities are again appearing widely across many of this year’s holiday campaigns although studies have long questioned their effectiveness. The stars coming out for holiday campaigns this year ...

An overwhelming majority of surveyed Americans age 21-plus were not positively or negatively influenced by celebrity endorsements, though nearly half of gamblers said celebrities make brands seem less ...

Welcome back to the Celebrity Bowl, 2026 edition, starring Adrien Brody, Emma Stone, Serena Williams, George Clooney, and others, across ads for brands like TurboTax, Squarespace, Ro, and Grubhub… and ...

Singers, non-traditional ads, and brand-celeb fit move the needle with consumers — and Bad Bunny delivers during halftime. EDO, the TV outcomes company, released its Super Bowl LX Celebrity Engagement ...