CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting , a first-to-market capability that allows advertisers ...

The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

CTV News' Adrian Ghobrial with the latest on efforts to get Canadians to safety and shares scenes of relief as multiple ...

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...