Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the ...

The chain is rolling out major changes after its U.S. boss shared his real phone number and invited suggestions from the public.

Burger King ramped up its advertising during the 2026 Oscars with ‘There’s a New King, and It’s You’, a 90-second ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

Burger King dominated the Oscars with multiple commercials, sparking mixed reactions from viewers who took to social media to ...

Burger King’s new ad admits its own mistakes. The fast-food chain acknowledged its past problems in a new campaign called “There’s a New King, and it’s You.” The campaign debuted with a 90-second ad ...

If you’ve ever found that “creepy” plastic-masked Burger King mascot a bit unsettling, we have some great news for you. In a surprising move, Burger King is officially “firing” its royal mascot to ...

After several decades of dedicated service, Burger King’s mascot — yes, the King — has been shown the door. “Over the last ...

While the “creepy King” was first retired in 2011 after years of surreal, plastic-faced appearances, the character has popped ...