New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
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New LEGO Jurassic World Rebirth Brick-Built Mosasaurus Arrives
LEGO is ready to take a bite out of your dinosaur collection as they debut brand new Jurassic World Rebirth set ...
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How LEGO-obsessed adults are building community in Ohio brick by brick
LEGOs are among the most popular toys for adults, and Ohio is home to some of the best brick builders in the world.
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The LEGO Group Dominates Earnings Season, Brick by Brick
The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...
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LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...
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Toy Wars: Mattel takes on Lego in looming brick battle
Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...
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LEGO Canada Unveils 41,000-Brick Hockey Mural to Celebrate NHL Spirit
In anticipation of the NHL hockey game between the visiting and rivaling Calgary Flames and the Toronto Maple Leafs, The LEGO ...
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Lego turns old rope and engine oil into millions of toy tires
I learned that Lego is the largest tire manufacturer by volume in the world – even though its tires are among the smallest on ...
Van Gogh Museum presents LEGO bricks version of Sunflowers
Amsterdam's Van Gogh Museum has joined forces with the Danish toy brick-maker LEGO to create a build-your-own version of ...
Denver hosting LEGO event featuring exclusive creations, three-ton ‘brick pit’
LEGO fans in Colorado have the opportunity to attend the first locally-owned LEGO convention when Brickslopes Colorado hosts ...