Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Brand logos serve as vivid visual ambassadors of corporate identity, synthesising colour, shape, typography and symbolism into a compact signifier that evokes cognitive, affective and behavioural ...

Once a memorable logo, always a memorable logo, right? That’s what designers who use words like “timeless” would like you to think. While logo design (and brand design as a whole) remain important ...

Logos often tell a brand’s story, but some take it a step further. While many logos are straightforward, others hide clever details that most of us miss at first glance.

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers ...