And, in fact, some of the earliest versions of the Shiner Bock label did feature a goat. A label from the fifties and sixties depicts a red silhouette of Texas with a bearded billy goat in the corner.

Bock beer is a unique type of brew that hails, as so many beverages do, from Germany. Here's what makes it so unique, as well ...

"Bock” translates to billy goat in German, so the goat has become the beer’s mascot. Tales later came about claiming that the beer was named after the animal because bocks were brewed during ...

Celebrate the return of spring with a Louisville tradition that fills East Market Street with goat racing, bock beer, sausage and socializing. The NuLu Bock Fest, now in its eighth year, is ...

NuLu Bock & Wurst Fest returns to Louisville on Saturday, March 22nd - this time with a fresh new “micro marathon” to kick off the festivities.