We're all familiar with the basic bitch, are we not? She loves fall, UGG boots and unabashedly discloses her location through daily selfies on Instagram — no matter how crushingly ordinary her ...

At this point, most everyone has heard more than enough about the female version of the basic bro—let’s call it the basic broad. It has a surprisingly thorough entry on Wikipedia, which claims the ...

As the temperature drops and the cold winter months roll in, 20-somethings everywhere prepare themselves for what is arguably the greatest season for all things basic. As ladies with perfectly ...

This round of voting has now closed—but head over to the quarterfinal round to keep voting. Marquee matchups include surfer bros vs. snowboarders and basic bros vs. nouveau bros. In 2016, we live in a ...

Maybe it’s the ‘rugged’ look you’re going for. A recent survey fashion PR agency Ogilvy says 53 percent of men identify their style as: ‘Basic Bro.’ Yeah. Of course, where there’s an opportunity, ...