A popular Japanese actor hired to be the wholesome face of a low-alcohol beer has been fired after getting drunk and breaking into his neighbor's home, officials said. Drinks giant Asahi Breweries ...

Asahi’s moves in M&A around in no-and-low alcohol have been few and far between but Katsuki said the group “would like to” boost its investment in what he calls the “beer-adjacent” category, which ...

Asahi is targeting opportunities in the premium beer category not only because of ... but the adjacent categories including low and no-alcohol beverages. Despite inflation headwinds, Asahi has ...

She expects to lift Asahi’s share of the beer market this year ... lot of consumers moderate their alcohol consumption. So we’re really investing in low, no and mid-strength beer to capture ...

Amanda Sellers, Group CEO, Asahi Beverages shares how the business finished 2024 with strong momentum after a year of major ...

In light of the moderate drinking trends, Asahi has stepped up offerings of nonalcoholic beverages and low-alcohol ... beer-like categories, the latter which include happoshu (low-malt) and new ...