Meta Platforms' recent guidance and the market's reaction seemed to defy conventional thinking on Wall Street.

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

New research outlines how artificial intelligence is reshaping agricultural digital marketing, sales cycles, and buyer targeting across the ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

Hardware is only one piece of the artificial intelligence platform puzzle. Making it easy to use AI through software and other intuitive interfaces is just as important. It’s not quite ready for ...

Technologies move faster and cheaper than humans. That is great as a business owner looking to drive profits, but for most ...

There's little doubt that artificial intelligence is here to stay. It's just too game-changing to put back in the box now. In fact, we've only scratched the surface of its potential usage. Industry ...