Fine, you got us! ARRI has released a new test footage demo reel type video featuring video shot by talented DP Bret Curry that showcases just how beautiful the Ensō Prime lenses look on the ALEXA 35 ...

ARRI combines German precision and elegant Japanese design, with their new compact Ensō Prime line of 14 cinema lenses and Vintage Elements. NEW YORK--(BUSINESS WIRE)--B&H is pleased to announce the ...

MUNICH, Germany—ARRI today introduced its Ensō Prime lens series designed for corporate and commercial content creators and owner-operators at earlier stages of their careers. The small, portable and ...

ARRI has unveiled a new set of their Signature Zoom cine lenses, pairing up nicely with the 16 prime versions which debuted in 2018. The four new ARRI Signature Zoom lenses are built for cameras with ...

ARRI has debuted its new Ensō Prime lens series. The range of 14 lenses aims to extend ARRI’s traditional market reach, enabling commercial and corporate content creators and early-stage ...

ARRI is pleased to announce that the entire range of Signature Prime lenses is now available and shipping. Known for capturing warm, smooth skin tones, with exceptionally soft bokeh and delicate ...