Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested.

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool. In a series of "quit quitting" spots, Apple Watch ...

Apple today shared a new "Outrun" Apple Pay ad on its YouTube channel, highlighting the usefulness of the payments service when a physical payment method is unavailable. In the spot, a woman fleeing ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...