Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon is automatically upgrading Prime members to Alexa+, prompting Reddit complaints about consent and opt-out controls, along with performance gripes. Amazon has begun automatically switching some ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Alexa+ , Amazon's next generation personal assistant, is ...

Alexa+ UK browser access is now live for UK Early Access subscribers via Alexa.com, as Amazon expands its AI assistant beyond ...

Time is of the essence when it comes to Amazon Prime Day. Snooze on a great deal, and it’ll probably be gone before you can toss it in your shopping cart. Your best bet for using AI to scour Amazon ...

Amazon is selling its own Smart Plug at nearly zero margin during Prime Day.

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...