You made it. It’s Friday. The weekend is so close you can almost taste it. But first, you’ve got to survive whatever work, ...

How Instagram meme page Friday Beers transformed into the digital media empire Almost Friday, built a studio and became the future of comedy.

Almost Friday was founded in 2019 by brothers Max, Jack and Sam Barrett, who first built an audience with their Instagram account Friday Beers, which targets men aged 21-34.

guacamole and lots of margaritas to share how they went from bored college grads posting funny videos to becoming the faces of a fledging digital brand called Almost Friday Media, which has ...