Demand for clean label products has expanded into the alcohol industry, with consumers seeking transparency regarding ...

Non-alcoholic beverages are all the rage recently, which means that the current market for booze-free beverages is diverse, fresh, and doesn’t skimp on flavor. Up until recently, a fancy soda, a ...

Please provide your email address to receive an email when new articles are posted on . Celebrity-owned alcohol brand posts are highly accessible to minors on social media. Young people who view ...

Liquor companies just unlocked TikTok after years of restrictions. Now they’re racing to win over your algorithm—and your wallet. When Malibu launched its “Get Ready With Malibu Pink” campaign this ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We asked Camille & Cody Goldstein of Muddling Memories to share their favorite affordable alcohol brands.

Zero-alcohol ads may look harmless, but new research suggests they are associated with stronger brand loyalty and drinking intentions among teenagers, raising fresh questions about whether these ...