Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party ...

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises questions about the search giant’s transparency’s online ad business, ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

This is the week television networks parade their wares in glitzy star-studded presentations for advertisers looking to spend billions for commercial time on programs coming to TV and streaming this ...

Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows, so do the ...

Last week, Google released its 2024 Ads Safety Report, spotlighting how it used a mix of artificial intelligence, policy enforcement, and human oversight to dismantle bad actors in the digital ...

Google will soon begin phasing out third-party cookies in Chrome. New targeting will rely more on first-party data and AI algorithms. Marketers must prepare now for changes coming in 2024. Google ...

Super Bowl Sunday boasts a number of viewers that most other televised events could only dream of. Regardless of the team match up, die-hard fans and casual spectators alike can count on there being ...