Ad buyers who asked YouTube not to run their ads on kids’ channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content ...

While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted by Giraffe Insights for ...

Add Yahoo as a preferred source to see more of our stories on Google. TV commercials are practically a synonym for annoyance. But for Gen Alpha, YouTube ads are a can't miss even when they are a can ...

Children's exposure to food and drink ads during kids' TV shows has dropped substantially since food and beverage makers pledged to stop advertising unhealthy fare during children's TV shows. Yet, ...

Ads on the wildly popular video game platform Roblox enticed kids to try caffeinated potato chips — and they targeted children as young as age 5, a consumer watchdog group says. The controversial ...