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Google said it will buy mobile ad network AdMob for $750 million in stock today, letting the search giant further muscle its way into mobile advertising and extend the dominance it has built on the ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

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Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

After intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising, Google’s purchase of AdMob got the regulatory green light and was finalized this past week ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...