IF you're a fan of TikTok, you may have come across the Bentley Girl while scrolling through the popular social media app. But what is the viral Bentley ASMR ad and who is the Citroen wife who took ...

The clicking of finger nails. A breathy whisper. A woman applying makeup. Hands submerging into slime. The crunch and snap of biting into pickles. Millions of YouTube users seek out this seemingly ...

You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...

Taking to the streets and marching isn’t the only way to be an activist. Sometimes activism is much quieter. Like, whisper-quiet. Take it from the Girls Who Code's ASMR activism series, which can help ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

A simple visual and audio recording of slime movements, focusing on texture, stretching, and natural handling sounds. This video contains no music, and no added effects — only the raw interaction ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...

If you’ve ever experienced a tingling sensation on your skin in response to a certain visual or sound, you may have had an autonomous sensory meridian response—or ASMR as it’s more commonly known as.