Forbes contributors publish independent expert analyses and insights. I report on media as well as its intersection with news and culture. CUPERTINO, CA - MARCH 25: Apple Inc. CEO Tim Cook speaks ...

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Some Apple rumors just don’t go away, hanging around in perpetuity either because they reflect things that Apple is actually testing in its labs or because hope springs eternal. A HomePod-like device ...

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday. This year, the stakes are significantly higher than usual. Apple ...

Apple is reportedly preparing to launch a 12-inch MacBook powered by the iPhone A18 Pro chip, signaling a notable shift in its approach to the laptop market. Priced at approximately $600, this device ...

Apple faces a pivotal 2026 with the anticipated launch of its first foldable iPhone and a shift to staggered product releases. AAPL's new staggered iPhone launch schedule aims to smooth revenue and ...

First things first, 2026 will likely kick off with a relatively minor MacBook Pro refresh. This isn’t the massive redesign we’ve all been talking about, as that’s still on track for late 2026-early ...

Apple Music has always been for paid subscribers only, but code in the Apple Music for Android beta suggests that stance could change soon.