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The 1958 Edsel Corsair didn’t just flop, it became one of Ford’s biggest missteps
The 1958 Edsel Corsair was supposed to be Ford’s bold new middle-class status symbol, a car that would slot neatly between humble family sedans and aspirational luxury cruisers. Instead, it became a ...
In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...
View post: Aston Martin Vanquish Turns 25 as One of the Last V12 GTs 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo by ...
It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...
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