Cereal maker Post announced this morning it will close its plant in Cobourg, as well as one in Nevada, putting an estimated 300 people out of work at both plants.

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory over Illinois on Sunday after treating himself to some Weetabix, a ...

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it has to be a whole rebrand argues one sector leader ...

"Incredible energy," coach Mark Pope said. The difference? "I had Weetabix this morning," Williams said. Williams is from Nottingham, England, where Weetabix was a main staple in his diet as a ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the cereal he ate that morning, which was a staple in his English household. Now ...