Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory ...

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

Kentucky head coach Mark Pope attributed center Amari Williams ' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois on ...