Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

Sydney Sweeney might be all buttoned up regarding her controversial American Eagle jeans/genes ad campaign, but Lizzo isn’t ready to let the scandal die down just yet. For the rare few who missed the internet’s ire over the “Euphoria” star’s jeans ads that launched late last month,

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,