Sinclair has proposed separating its Ventures business—which houses nontraditional broadcast media assets including the Tennis Channel and investments—and merging its remaining broadcast TV business with Tegna, in a deal that would value Tegna shares at around $25 to $30 apiece, the people said.

U.S. television station owner Sinclair has made an offer to merge its broadcast TV business with smaller rival Tegna , which is in advanced talks on a potential sale to Nexstar Media Group , a person familiar with the talks told Reuters on Monday.

The announcement Tuesday followed a report from The Wall Street Journal on Monday evening that Sinclair—another local TV competitor—also offered to merge its broadcast business with Tegna. That proposal would value Tegna at roughly $25 to $30 a share, the Journal reported.