Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement for "Sonic the ...

In a strategic move that hints at renewed ambitions for Sonic in the world of athletic branding, SEGA Corporation and the ...

SEGA and the IOC announce multi-year agreement bringing Sonic the Hedgehog to the Olympic rings. “Five Rings” product ...

Sonic the Hedgehog isn’t quite done with the Olympics, as Sega and the International Olympics Committee (IOC) have inked a ...

SEGA partners with the International Olympic Committee to make Sonic the Hedgehog merchandise starting in 2026.

The International Olympic Committee has teame dup with SEGA to bring Sonic the Hedgehog to the Olympics in a new branding ...

The International Olympic Committee and the Japanese video game company announced on Monday a multi-year licensing deal to ...

Sonic the Hedgehog is running firmly towards the future, and the studio head has now revealed why he won't be looking back.

Sonic the Hedgehog is teaming up with the International Olympic Committee in a licensing deal celebrating the legacy of both ...

The collab announcements on the official Sonic the Hedgehog Twitter and BlueSky accounts have been awash with replies hopeful ...

Sonic the Hedgehog 4 was an uneven attempt to recapture the series' roots, but it could have been so much more.

SEGA and PUMA have come together once again for a brand-new collection of shoes and gear centered around Sonic The Hedgehog ...