In a new Pixel 10 ad, Google dunks on Apple’s failed promise of Siri AI improvements, with a narrator that suggests you could “just change your phone” if you bought “a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year.”

Now, Google has taken a dig at Apple’s delay with a new ad for its upcoming Pixel 10. In the 30-second commercial, the narrator says, “If you bought a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year... You could just change your phone.”