Nintendo has opened its first West Coast store in San Francisco's Union Square, aiming to boost the struggling retail district. While there are positive signs like Bulgari retaining a smaller store and Zara leasing a flagship location,

The Mushroom Kingdom officially has a new zip code after Nintendo of America opened its second U.S. store at 331 Powell St. — right in the heart of Union Square — on Thursday. Adding to the retail legacy of The City’s historical shopping district,

Nintendo's second U.S. store opens in San Francisco's Union Square, offering a retail experience spread over two levels.