LeBron James punked everyone. The Lakers star announced an ad with Hennessy on Tuesday after nearly breaking the internet with his “The Second Decision” teaser Monday on social media.

LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively generated buzz.

Los Angeles Lakers fans can relax, raise a glass of cognac and toast the continuation of NBA superstar LeBron James' career. The league's all-time leading scorer announced his so-called "Second Decision" on Tuesday and it had nothing to do with the 40-year-old forward's retirement.

LeBron James must take responsibility for his 'Second Decision' stunt that undermines his judgment as a leader for the Lakers.

LeBron James has announced a new collaboration with Hennessy in a playful nod to his famous 2010 "decision" to join the Miami Heat.

LeBron James has had the last laugh, for now. Fans reacted in a variety of ways to his new Hennessy ad, which was initially promoted as “The Second Decision” and had many people thinking he was announcing his retirement from the NBA.

LeBron James made his "Second Decision" today amid a massive jump in LA Lakers ticket sales. What was it? Here's what went down live.