Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

From a thinner design to an upgraded selfie camera, here are five totally new features reportedly coming this year.

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

What’s happened: Images have hit the web claiming to show the super-slim battery which Apple will apparently slide into the rumored iPhone 17 Air. It comes as no surprise as the iPhone Air is tipped to be the thinnest iPhone ever, so the battery cell would need to be svelte to keep the dimensions down.

The thinner handset could feature a 5.5mm profile and replace the iPhone Plus model. The iPhone "Air" will reportedly replace the iPhone Plus model. It could measure 5.5mm thick and have a 6.6-inch display.

Apple is gearing up to launch its iPhone 17 series, featuring four models: the iPhone 17, 17 Air, 17 Pro, and Pro Max. The series promises significant

The Galaxy S25 Edge showed us compromises to designing a thin phone, but Apple could dispel them with the iPhone 17 Air. Here's how.