Blue Origin's first commercial launch on Sunday experienced setbacks, and ended with the satellite it was carrying at too low of an orbit. Shares of the satellite's operator, AST SpaceMobile, were sinking sharply Monday morning after the mishap.

Blue Origin's New Glenn rocket launch saw a successful booster reuse but deployed a customer's satellite into the wrong orbit.

It was a bittersweet launch for Jeff Bezos’ Blue Origin. The space company successfully reused one of its New Glenn rocket boosters for the first time, bringing it closer to competing with its archrival SpaceX.

Amazon paid about $1.8 billion last year to Blue Origin, the aerospace company owned by its founder and board chair Jeff Bezos — nearly triple the amount the year before — as shareholders weigh a proposal citing his business interests outside Amazon as potential conflicts of interest.

By Chandni Shah April 19 (Reuters) - Jeff Bezos' Blue Origin said on Sunday that its New Glenn rocket booster had touched down after launch, marking its first landing of a reused booster and intensifying its rivalry with Elon Musk's SpaceX.