Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company’s 20th anniversary. Over the years, it’s expanded into a 48-hour event, but this year it’s getting another extension: Amazon Prime Day 2025 will be four days long.

Prime Day 2025 is nearly here, and Amazon is bumping up the number of shopping days to score deals. Here's what we know about the sale.

Amazon Prime Day 2025 is coming in fast, five days to be exact. The member’s only shopping event kicks off on July 8, 2025, and for the first time ever will last for four days, and will likely bring with it thousands of deals across nearly every category on the site, including plenty of gadgets. • Shop Amazon's full early sale