WhatsApp Business introduces per-message billing model in India, leading to increased marketing costs for businesses.

Meta’s WhatsApp Business Platform has switched to a per‑message billing model on July 1, 2025, replacing its previous flat‑fee conversation pricing. Under the updated scheme, companies will ...

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation.

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and ...

Big changes are coming to WhatsApp Business—and if you use the platform to connect with customers, listen up. Meta just announced that, starting July 1, the business version of the world’s ...