Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

The streaming service Max is returning to its roots and reviving its classic name: HBO Max. This comes almost two years after Warner Bros. Discovery (WBD) announced that the streaming service would undergo a rebrand by dropping HBO from its name.

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

From HBO Max, to Max and back to HBO Max again. The "new-ish name" is causing social media and the streaming service itself to poke fun at the "plot twist." Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ,

They say you can’t go home again, but apparently, the streamer Max didn’t get the memo. Correction: It’s HBO Maxnow. The streaming service Max announced on Wednesday that it is reverting to its old name,